Early on Shady Records helped release DVDs such as, Eminem's All Access Europe on June 18, 2002 and 50 Cent's 50 Cent: The New Breed on April 15, 2003. On September 25, 2013, co-founders Paul Rosenberg and Eminem announced they would be expanded Shady Records, with Shady Films. The deal is a joint venture with Ben Silverman's LOUD channel, in partnership with Electus. Shady Films will continue to produce the web series Detroit Rubber, which is soon to begin a second season, as well as Elliott Wilson's CRWN interview series. They are also to expand their content development and production by featuring new programming with Shady Records artists such as, Slaughterhouse.
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